Our Vision

We're Principle - a boutique digital marketing agency based in Tokyo.

We're a dynamic digital marketing transformation company, rooted in a unique philosophy that prioritizes “human principles” like integrity and respect. Since our founding in 2011, we’ve steadily evolved from our initial focus on web analytics and EC business, building a robust portfolio of expertise and expanding our global footprint. Our commitment to fostering a positive and productive environment has been consistently recognized, earning us the “Great Place to Work (R)” designation multiple times.

Throughout our history, we’ve made strategic moves, from securing key industry certifications in the early days to establishing international subsidiaries in places like the Philippines (2023) and acquiring a US-based SNS advertising agency (2021) more recently. At our core, however, we believe that our people are our greatest asset.

Our mission is to be the world’s most trusted Marketing DX partner. We empower businesses to connect data with decisive action, leveraging advanced technology and strategic insights to unlock new levels of growth. We’re driven by a passion for innovation, a commitment to teamwork, and a global perspective that embraces diversity in all its forms, always striving to exceed expectations and achieve ambitious goals together.

Our Values

Be curious, take action, and make things happen together

We believe that curiosity, initiative, and collaboration are the keys to success. We encourage our employees to be curious about the world around them, to bring their ideas to the table, and to work together to make those ideas a reality.

We believe that everyone has the potential to contribute to our success, and we create a nurturing and healthy environment where employees feel valued and respected.

Entrepreneurial thinking and a scale-up mindset

We believe that everyone has the potential to contribute to the success of the company.

We value entrepreneurial thinking and a scale-up mindset where employees think like entrepreneurs and to be creative and innovative in their approach to their work.

We also encourage our employees to be focused on scaling the business and achieving our goals.

Customer-obsessed and Client-centric

We are customer-obsessed and client-centric. We put our clients at the center of everything we do, and we are committed to exceeding their expectations.

We believe that our clients are our partners, and we work closely with them to understand their needs and deliver solutions that meet those needs.

We are always looking for ways to improve our products and services, and we are committed to providing our clients with the best possible marketing support.

Our Offices